I led the AOL design team on a redesign that incorporated increased video and social media content. Our goals were to be mobile friendly and have a responsive design with content that was easily shareable. The project was rapidly iterated on with our product, engineer, content teams. We launched in eight months…

Alongside the AOL redesign, a parallel project was initiated to leverage the content AOL was developing with technology partners.

In this case, an exploration was created for a telecom company.

The response was positive however, AOL was acquired by Verizon and the project was scuttled…

Pearson Education is a global publishing company that provides education products to schools, students, and corporations.

I am working on content design and UX with Pearson’s Editorial, Development, and Product Teams and primarily focusing on data visualization and tablet integration.

After a period of rapid growth from start-up and acquisition by Intuit,  there was a need to re-think the next phase of user experience and content for Mint.com. 

The overall concept was simplification of the design — showing the product, the different platforms, and emphasizing the social element ("Hey! My friends are using this!").

The concept evolved from an earlier iteration where the overall concept was exposing users to the depth of content and financial advice that is available on Mint.com.

Mint Ways to Save is an online guide that helps users find the financial product that's right for their needs. This section highlights finding the right credit card amongst a vast selection of choices.

A re-design of the visual design and user experience for this feature was done to make the process simpler and more user-friendly while providing robust information.

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Taking an existing product (credit and identity monitoring) and revitalizing it to make the information relevant and easier to understand was the objective.

Data was visualized in a different manner and the content was simplified to provide more context for users to understand their credit and identity scores.

The sign-up process was re-worked to make it less onerous and more user-friendly as well as designing the product to stand out as part of the Mint brand.

An online brand guideline was created for use by cross-functional teams for consistent and easier product and marketing design implementation.

Visual design and UX for online post-secondary education courses.

The breadth and scope of the project is vast and the design challenges have been interesting from the visualization of data to the design and interaction of quizzes for courses.

Betterment.com is a financial start-up that seeks to encourage people to invest in an easy-to-use manner. With that in mind, a redesign and rebranding was proposed to reflect the simplicity of how the product worked.​

UX, content and design strategy was created for Gilt. The concept was providing more information and content on designers for users. This allows more brand-engagement and informed purchase decisions.

​The samples shown here are augmented wireframes highlighting possible content and user-flow.

​Created UX and visual design for a proof of concept Avon Social Media / Community Project. The idea was to develop a social platform to allow representatives and customers to interact, learn, and communicate fostering a greater sense of community.

We did the best we could with the limitations imposed by the enterprise software solution chosen for use. The concept was received well and slowly but surely, greater use of digital media is being utilized by the newly implemented digital team at Avon.

Redesign of Estée Lauder e-commerce website. Improving upon user experience and expectations that augment and align with the  Estée Lauder brand.

The redesign of the Estée Lauder site included thinking on how to extend the company's brand presence through several online experiences.

A 'Behind the Scenes' feature for their spokesmodels incorporates biographical details, favorite 'Must Have' products, images and video clips.

'Get the Look' shows the steps and products in creating particular Estée Lauder Seasonal and Signature looks.

Various online interactive experiences were introduced, such as the'Foundation Finder,' that would help users find the cosmetic product that would suit them best, much like consulting in person with an EL Beauty Advisor. Video tutorials and a 'Live Chat' feature provide additional support.

Estée Lauder's Idealist campaign was the luxury brand's first foray into online advertising. The challenge faced was communicating the tactile and sensuous qualities of the skin refinisher in a digital environment (it does smell and feel great!). The problem was solved by filming actual users of Idealist trying out the new product.

The campaign was a success through increased online product sales and overall brand awareness.

Bank of America MLB All-Star Game Times Square Digital Signage

To celebrate the final season of Yankee Stadium as the official bank of Major League Baseball, a baseball trivia concept was created for Bank of America in Times Square.

The project was highly regarded by MLB and the New York Yankees and was  exhibited in the stadium during games.

The overall execution was designed to be an interactive game via mobile devices but due to time and budget constraints, the concept was reserved and utilized for the NFL.

​Excited and intrigued by the digital signage interactive game concept, Bank of America asked us to develop an NFL game for the football season kick-off celebration in New York's Times Square and Dallas' Victory Park in five weeks.

Game participants are able to answer questions by using their mobile devices in real time and compete with multiple players.

A Dallas Cowboys Cheerleader was filmed exclusively for Victory Park's game. The Cowboys organization was so pleased with the end result that they asked to use the motion design during their home games in Texas Stadium

The Mobile Banking team requested an instructional video to show customers how to use mobile banking on their iPhones. We suggested that iPhone users are pretty savvy and don't require much instruction on how to use their phones. Why not have a little fun instead and extend the brand via viral videos?

We developed a concept of "getting your fingers in shape" to bank via mobile devices. Howie and Stash are two buddies (if you'll notice, they're fingers...) who like to work out and get in shape.

Initially the client was enthusiastic about the ideas and how far-reaching this could be, even allowing us to develop a "green" message to reduce paper (and papercuts!) by using online and mobile services.

In the end, the stakeholders were too skittish about the idea and the project was shelved. I still think this would have been an entertaining, attention-getting and eye-opening way to look at mobile banking.

Bank of America Local Banking Center Pages

This project was designed to assist in locating Banking Centers and services in an easy-to-use manner and providing more useful information and functionality such as creating online appointments with the bank.

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Bank of America Growth Wealth and Investment Management Tools​

A successful series of tools were created for the GWIM Group to provide some insight and guidance to financial products. User-friendly interaction makes something as intimidating as thinking about retirement savings and IRAs a much more manageable and approachable topic. The tools proved to be popular and helpful in guiding customers.​

With sales of iPods increasing, Apple was looking for an online store devoted to iPod products and information. The initial prototypes reflected the iPod marketing campaign with bold colors.

Different ways of choosing accessories were explored in page layouts and designs.

Apple’s foray into the iPod Accessory market proved to be an engaging design project.

Conveying the extensive research and development that went into the sound design of the Hi-Fi was achieved through cutaway views and JavaScript mouseovers of the product.

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One of the most visited sections of the Apple site was the OS X Downloads Page where users find freeware, shareware, demos, widgets and more.

A more consumer-friendly design was created that maintained the new Mac OS X appearance — featuring a screen shot of the application — a pre-cursor to the current App Store

Apple asked for help with a redesign of their Apple Store page that would be dynamically updated weekly and daily with a Calendar of Events.

This design was devised, with color coding of workshops and classes, weekly and daily structure, and a photo of the store.

Idealab is a technology incubator that I had to pleasure to be a part of for several years during the internet boom. It was one of the first companies that nurtured entrepreneurial internet technology for e-commerce, search and content ideas (Citysearch, EToys, Sephora, Cooking.com, GoTo, Picasa).

In later stages, the focus turned to other technologies: robotics, alternative energy, optical stress testing, and optical wireless solutions among other incredible concepts.

It was a fantastic experience to be a part of.

​I had the good fortune of building and leading a talented design team at Petsmart.com—an e-commerce startup that was acquired by PetSmart, Inc. the nation’s leading pet retailer.

While working under incredible pressure and expectations of a dot-com startup, the team managed to have a great deal of fun with our work. The goal with our creative work was to always try and make smart, witty design that respected pets and avoided the overused and customary clichés of “cute” animals. (However, sometimes, you wind up with a photo of a puppy with a pink feather boa...)

Citysearch was one of the very first online city and event guides, growing from a tiny startup to merging with Ticketmaster and having a successful IPO.

I designed the original Citysearch logo and corporate identity that can still be seen in restaurants and shops around the world.

The screens shown here are very early designs showing Citysearch’s expansion as well as the size limitations we were dealing with at the time—both for browser sizes (thus the constricted screen design) and data transfer speeds of 14.4kb modems.

Working at a startup company provided incredible opportunities to help guide technology, design, advertising and marketing efforts. It was a fantastic learning and growth experience.