The redesign of the Estée Lauder site included thinking on how to extend the company's brand presence through several online experiences.

A 'Behind the Scenes' feature for their spokesmodels incorporates biographical details, favorite 'Must Have' products, images and video clips.

'Get the Look' shows the steps and products in creating particular Estée Lauder Seasonal and Signature looks.

Various online interactive experiences were introduced, such as the'Foundation Finder,' that would help users find the cosmetic product that would suit them best, much like consulting in person with an EL Beauty Advisor. Video tutorials and a 'Live Chat' feature provide additional support.